Do you know how to write a constructive online review? Unlike being able to sing, writing an online review thats helpful to others isnt a natural born talent. Sharing what we enjoy or find frustrating about our purchases can quickly devolve into either a snarky, emotional rant or a mini-memoir extoling personal sleep challenges.
As a mattress manufacturer, online review sites throw a spotlight on what our customers love about our beds and what they can do without. Sites like Yelp and GoodBed allow us to connect and learn and for that were grateful. We think of it as a free research and development department.
If youd like to share your experience with Restonic (or any product you purchased), wed love to help you write more userful reviews.
The best online reviews offer up information that help future buyers make smart purchasing decisions. They walk a fine line between telling a story about the experience and describing product specifics. While even the most scathing or the most glowing reviews can share useful nuggets of information, most people gravitate toward reviews that offer logical, concise descriptions and product specs.
Try these 5 tips for writing online reviews.
Your buying experience is as important as what you eventually take home. A helpful and friendly sales person, clean store and fair prices are all important points to include. Be honest in the attitude, helpfulness and skill level of the sales person but stick to first names only. The powers that be will know who youre referring to and thats all that matters.
Its good or its comfortable are hard terms for someone reading a review to understand because whats comfortable for one person isnt necessarily comfortable for another. While you may enjoy a firm mattress and call that comfortable, another person might be looking for something with more cushioning. When writing your review think about using clarifying statements:
When we shop for a new mattress, its usually to solve a problem. But after a few months of sleeping on a new mattress, we may have forgotten about our original complaints if the mattress is doing its job.
People who read review sites want your personal experience and product details but they also want to skim through many reviews. If your review is long-winded and the important parts are in the fourth paragraph, theres a good chance your review wont be read. Get to the point quickly and wrap-up with your recommendation.
If youre a Yelp or Amazon reviewer, you already know the more reviews you write, the more people read them. But did you know that Yelp filters out reviewers who only post wholly positive or wholly negative reviews? Writing about products and experiences you recommend as well as those you want to warn other people about will help you and the people who read your reviews.
If youve thought about writing an online review of your Restonic mattress but dont think you have much to say, thats good news. It probably means your mattress is doing what you want it to do. Wed still love to hear about it though!
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